Radical Consulting is a sister-founded firm specializing in brand strategy, public relations, and comprehensive design consulting for lifestyle, fashion, interiors, food, non-profit, and beauty brands.
Founded by Dana and Zara Dramov, we bring a thoughtful, strategic approach to helping brands define their identity, articulate their mission, and reach their goals.
Our process is rooted in in-depth market research, brand evaluation, and customized, project-based solutions that align with each client’s unique vision and the industry landscape. Together, we offer tailored consulting services that strengthen brand narratives, increase visibility, and drive meaningful engagement.
Our Services
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• Brand positioning & messaging
• Brand audits & competitive analysis
• Naming & tagline development
• Mission, vision, and values articulation
• Go-to-market strategy for new brands -
• PR strategy development
• Messaging & storytelling
• Influencer & brand partnerships
• Thought leadership positioning
• Event & activation strategy
• Social & digital PR strategy -
• Logo & brand identity design
• Packaging & collateral design
• Website design & digital branding
• Social media aesthetics & content direction
• Tech pack support for the fashion industry -
• Content development & storytelling
• Social media strategy & brand voice development
• Email marketing & newsletter strategy -
• Product launch strategy & execution
• Experiential brand activations
• Pop-up & retail strategy
• Collaborations & creative partnerships -
• Brand audits & strategic roadmaps
• Market research & trend forecasting
• Sustainability & ethical branding guidance
• Growth strategy for emerging brands
Radical; rad·i·cal
The term ‘radical’ originates from the Latin word ‘radix,’ meaning ‘root.’ At Radical Consulting, we believe that understanding, clarifying, and nurturing your brand’s core identity and mission are essential for sustained growth.